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As the young lady in the ads in 1968 said, “The little Subaru, wow!”

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David Knight
(@david-knight)
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Subaru’s first attempt at marketing a product in the U.S. was the 360. Consumer Report deemed it “Not Recommended” as it was too small, under powered, and unsafe.  But Subaru’s doing pretty well now!  Ebbro issued this nice little model in 1:43.

A42F8A15 715B 4EDC BB96 ECEA5C6823BA
FBA4249B 15F3 4E9C BC83 CDB0848C91FF
01BF2B19 6DBE 40CF 88C1 3544BB035265
911A4E13 A85F 47F5 BCC5 0C293CEA288F
F7D435A6 7868 4350 8DD7 80BE498529B7
2966CB78 C862 4A43 B13D C0054391895C
6F374009 0D09 4C06 8D2A FC32E3AEBDA0
E92010E3 330F 446A BF20 2A581F47F013

Ebbro did the 360 in these three colors.

BFAF93CD FD3A 44A3 9CB4 5722665A681D

 


David Knight
Richmond, Virginia. USA


   
Randy Rusk, Al_Dorado, Karl Schnelle and 13 people reacted
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(@jack-dodds)
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I don't think Subaru marketed these in Canada in the 60s as I don't recall ever seeing or hearing of one.  I think Toyota and Datsun had just began selling in Canada around 1967-68 though.



   
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Harv Goranson
(@mg-harv)
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Of the four Subarus in my collection, the little 360 is one of them. It was too cute to pass up. Here's a '67 360 Custom from the now-closed Bruce Weiner Museum. 

1967 Subaru 360 Custom


   
Karl Schnelle, Jack Dodds, John Kuvakas and 3 people reacted
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(@jack-dodds)
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Posted by: @mg-harv

Of the four Subarus in my collection, the little 360 is one of them. It was too cute to pass up. Here's a '67 360 Custom from the now-closed Bruce Weiner Museum. 

1967 Subaru 360 Custom

It's so homely it's cute!



   
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(@bob-jackman)
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I have this homely model in my collection because a friend has a 1/1.



   
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(@karl)
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Posted by: @david-knight
2966CB78 C862 4A43 B13D C0054391895C

 

 

It's very cute, but not great marketing to show part of the car sitting on a sand dune? 🤣 🤣 🤣 



   
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David Knight
(@david-knight)
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@karl

cheap and ugly, and it’s pronounced suBA’ru


David Knight
Richmond, Virginia. USA


   
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(@jaygolan)
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Back in the late sixties Subaru opened a dealership in our neighborhood. They had two of the these cars displayed in a very tiny showroom. I couldn't imagine how anyone could fit in one of those cars. If those guys held on they're multi-multi millionaires today.



   
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