The Diecast Zone · Model Car Club Since 1994
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07/02/2009 4:37 pm
How important is packaging?
If models were marketed, for substantial cost reduction purposes, in only plain brown, nondescript cardboard boxes with no nomenclature except for the SKU marking and the product code number in black or brown ink, no color graphics or printing, no clear display window or viewing area, but did include a very secure, very safe and very protective internal cocoon of styrofoam or such, how would this affect your diecast purchases?
07/02/2009 4:46 pm
Bob...
Bob, since I purchase all of my models online, I never see the packaging until I receive the model, and even then it's only while I'm taking the model out of the box. I do like the "very secure, very safe and very protective internal cocoon of styrofoam" that CMC, Precision Miniatures, and AUTOArt uses. However, I picked up a MCC Woody wagon recently, and it came in a brown cardboard box, with a simple label on the exterior identifying the model, color, and model number. Inside the box was the beautiful model, and thats all that mattered to me! I do keep all my boxes, but they are kept in storage.
07/02/2009 5:21 pm
It depends what beach you're at.........oooooops.....never mind.
08/02/2009 4:46 pm
Depends on how much the price would drop, if at all.
If not, I don't think I'd probably be moved to buy any fewer. I seldom buy any on-site anymore anyway.
09/02/2009 12:32 am
It wouldn't affect my purchases at all.
10/02/2009 4:08 pm
Interesting question.... my answer : it wouldn't :))