After Emil Jellinek founded the Mercedes Electric Company, named after his daughter, he, with help from Ferdinand Porsche at Austro Daimler of Vienna, created the "Maja", the namesake of his other daughter, in 1906. The car debuted at the Vienna Automobile Exposition six months later in 1907. He built 150 of this car but couldn't sell a single car due to problems with the chain driven gears. Exit Emil Jellinek and enter our hero, Porsche, now head of Austro Daimler and the Archduke Leopold Salvator. cousin of Emperor Franz Josef, who was in charge of motorizing the Austro-Hungarian Imperial troops. Porsche overhauled the Daimler Maja and created the Austro Daimler AD 28/32 with coachwork by Carl Cerny for Duke Leopold's personal car in 1908. This wound up being the first car that could be attributed to Ferdinand Porsche preceding the 1910 "Prinz Heinrich" (which I've recently shown).