We all remember "the first time" for most everything we've done in life. Our first day of school, our first time skipping school, our first kiss (and...well you know), our first car, and I'm betting our first MODEL car too. When I was 7 years old, my Dad bought me a 1:25 scale plastic promotional model of a 1957 Plymouth from Fury Motors in South St. Paul, Minnesota. From that moment on I wanted more little cars like that. Eventually I had a '58 Oldsmobile, a '59 Ford, a '60 Chrysler, and it continued until I had Sixty-One different promotional models. Along the way I also added several Model Kits, until I was well over a hundred different plastic cars accumulated over the next eleven years.
I was still living at home in 1971 and had all the models displayed on a shelf on the wall of my bedroom. The key word in this last sentence is "Had". We had a house fire and all of the plastic model cars were melted in to the wall from the fire and the heat. To this day I can smell the horrific scent of the melted plastic. I don't mind saying that I felt like my childhood ceased to exist, but I never stopped loving old cars. Of course then came college, marriage, kids, and I'd really not given model cars much of a thought again.
That is until one Sunday morning (in October 1989) while reading the newspaper, I came to the PARADE MAGAZINE. To my amazement, there was an ad something referred to as "Diecast" model car in 1:24 scale. I noticed immediately how REAL it looked, and then I caught the price...$88.50. Now in 1989 with two kids in private school, a house payment, two car payments, and the usual bills that took our money monthly, that $88.50 seemed like a million dollars. But my childhood was flashing before me with my plastic models having been so much fun, and I just had to order the car in the ad to see how it was. I'd never even thought that there might be other cars that would be produced, so this would be a one time only thing. Well you know the rest of the story! I quickly learned that these Diecast Models were abundantly being produced by Danbury Mint, Franklin Mint, and several others. Simply said, I was addicted!
THE CAR THAT STARTED MY ADDICTION!
Danbury Mints...1957 CHEVROLET BEL AIR
Though I didn't know it when I ordered this '57 Chevy, it was a "closed trunk" version. Meaning the trunk didn't open. I later learned that Danbury Mint later released a version that had an opening trunk. The side sphere trim was also a little different on the opening trunk model. A couple of years ago I was able to add the later version to my collection. Though the '57 Chevy isn't really one of my personal favorite cars, this model of the '57 Chevy model will always be my favorite diecast in my collection, because it was the FIRST DIECAST I EVER BOUGHT!
George Schire
Oakdale, Minnesota
This closed trunk model was one of my first mint cars as well. I have thought many times about adding the opening trunk version but always had other models that took precedence . Maybe one day.
Hi George, Thank you for posting this article, it really hit home and like you I started around the same time collecting model cars.
Also, this article made me figure out how to post again since the Forum change some time back
Mark
@mark, WELCOME BACK! Glad the post brought back memories and that you are now able to post again. This new board is awesome!
George Schire
Oakdale, Minnesota
@bob-jackman Funny, Bob. That's my only '57 too. It's the same deal with me... priorities.... too many desirable images chasing too few bucks.
This closed trunk model was one of my first mint cars as well. I have thought many times about adding the opening trunk version but always had other models that took precedence . Maybe one day.
"Maybe one days" are fun to have on our radar. They are the days that keep us going.
George Schire
Oakdale, Minnesota
H George and thank you for the reply. Like I said earlier this was my first reply on the new format.
Last night prior to the successful comment, I wrote about my love of models cars. I think we are close in age plus or minus I am 67 and my first memory of model cars goes back to a Christmas church bazaar sale, 1956 or maybe 1955. My mother gave me a yellow futuristic convertible, kind of a cross between a 56 Ford and Lincoln show car that went on to be the Bat Mobile around 1/25 1/18 scale. She said I carried that car every where I went and even slept with it. Soon, I too discovered the offerings from JoHann, AMT and a couple of others. My first vivid memory was a red and black 56 Dodge and a 56 Buick. I can also remember almost every hardware, department, hobby, toy and drug store sold model cars back then. Some had interiors some not, others had nice paint others molded in plastic color some hard friction motors others had detailed chassis, but, of all those they were excellent detail for the most part. Also starting to be offered were the kits molded in white that were a little to advanced for a 5 year old. Through the years I remember one of my most prized models was a 1963 Corvette. It was the fall of 1962, I was in third grade and went to Matthews Hargraves Chevrolet and picked up a dark blue coupe, a real dealer promo.
Also, back in 1959 I was so proud, my father and I (well I watched) put together a 1959 Buick convertible, painted with a brush, Testors red with a black interior. From there it was models and dealer promos through the sixties.
Then like you, life started different challenges, college, job, marriage, kids then probably the same Sunday morning like you there was that Danbury 1957 Chevy a must have and the best part, because of a new house new baby, 3 easy payments and until then, who ever heard of payment on a model car. Prior to the Danbury Mint, Franklin offer some classics from the thirties and while they were beautiful nice models, I had zero interest in them. I never rode in one, seldom saw one on the street but there are those that love that era, but mine starts in the early fifties. Anyhow imagine the excitement seeing the detail of the DM Chevy, photo etched chrome working steering, detailed engine, chassis and interior, OMG the holy grail of model cars and who in their wildest dreams thought it would get better.
Now this site discovered year ago with a group of guys and I guess some girls with the same interest, kind of a comfort zone and much to my surprise, within the last 10 years how far 1/43 has come. Great detail and offerings in the 1/43 lines which I have become a enthusiast.
Thanks for all that contribute and keep the hobby alive.
Mark
H George and thank you for the reply. Like I said earlier this was my first reply on the new format.
Last night prior to the successful comment, I wrote about my love of models cars. I think we are close in age plus or minus I am 67 and my first memory of model cars goes back to a Christmas church bazaar sale, 1956 or maybe 1955. My mother gave me a yellow futuristic convertible, kind of a cross between a 56 Ford and Lincoln show car that went on to be the Bat Mobile around 1/25 1/18 scale. She said I carried that car every where I went and even slept with it. Soon, I too discovered the offerings from JoHann, AMT and a couple of others. My first vivid memory was a red and black 56 Dodge and a 56 Buick. I can also remember almost every hardware, department, hobby, toy and drug store sold model cars back then. Some had interiors some not, others had nice paint others molded in plastic color some hard friction motors others had detailed chassis, but, of all those they were excellent detail for the most part. Also starting to be offered were the kits molded in white that were a little to advanced for a 5 year old. Through the years I remember one of my most prized models was a 1963 Corvette. It was the fall of 1962, I was in third grade and went to Matthews Hargraves Chevrolet and picked up a dark blue coupe, a real dealer promo.
Also, back in 1959 I was so proud, my father and I (well I watched) put together a 1959 Buick convertible, painted with a brush, Testors red with a black interior. From there it was models and dealer promos through the sixties.
Then like you, life started different challenges, college, job, marriage, kids then probably the same Sunday morning like you there was that Danbury 1957 Chevy a must have and the best part, because of a new house new baby, 3 easy payments and until then, who ever heard of payment on a model car. Prior to the Danbury Mint, Franklin offer some classics from the thirties and while they were beautiful nice models, I had zero interest in them. I never rode in one, seldom saw one on the street but there are those that love that era, but mine starts in the early fifties. Anyhow imagine the excitement seeing the detail of the DM Chevy, photo etched chrome working steering, detailed engine, chassis and interior, OMG the holy grail of model cars and who in their wildest dreams thought it would get better.
Now this site discovered year ago with a group of guys and I guess some girls with the same interest, kind of a comfort zone and much to my surprise, within the last 10 years how far 1/43 has come. Great detail and offerings in the 1/43 lines which I have become a enthusiast.
Thanks for all that contribute and keep the hobby alive.
Mark, THANKS for sharing your love of old cars story. You are correct, we are close in age, I'm 69. My love of cars began in 1955 when some friends of my parents had a Red and White '53 Oldsmobile 2-door Hardtop, man I thought that car was cool. My parents at the time also had a '53, but it was Pontiac 2-door Hardtop, Yellow and White. Two blocks from our house at the time, there was a new Ford Dealership and I remember fondly thinking the Crown Victoria's in their many two-tone color combinations being the neatest looking car. I never stopped loving cars from that time on.
George Schire
Oakdale, Minnesota
Great stories, George and Mark. For me it began in 1958 when my aunt gave me two 1/25 scale 1958 Impalas, one red and one yellow. Like Mark, I carried them everywhere and also slept with them. I was three at the time. I still have a couple of AMT frictions and a fair amount of my built kits from the 60's. Like many here, this led to collecting 1:1s, which I have in three different locations. Life would have been simpler if I had no interest in cars, but definitely not as much fun.
Our next door neighbor's dad owned a Buick dealership. I was already into building kits in my early years (I'll be 69 next week) but one of my earliest memories are of the promo models his dad would bring home for his boys. I was totally hooked by then. I had a summer job at Leigh Buick in the body shop in high school. Man, it was hot!






