GM's Big Three Remembered

Rich Sufficool · 2025-12-09T15:17:29Z

These General Motors mid-sixties full size personal luxury cars, gifted with powerful big block V8s, have such beautiful and sculptural designs virtually unadorned with gaudy chrome trim, and, for me were the stand out cars of that era... and I was a Ford guy! You had the '66 Olds Toronado: The '66 Buick Riviera: and this 1968 Cadillac El Dorado designed by Bill Mitchell. '68 was the 2nd year of this generation and was now powered by a massive 472 cid V8 producing 375 HP with 572 ft/lbs of torque. With gentle highway driving, you could squeeze 13 mpg out of it. Front disc brakes were finally made standard. It was the last year of the concealed headlamps due to new government regulations. It the most successful year, sales wise, with 24,528 sold. Its class long nose/ short deck design was more crisp and angular than the other two to make it a tad more elegant... and it succeeded.

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Geno

(@geno)

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12/12/2025 6:46 am

@geoff-jowett WOW, that looks great in red Geoff. Absolutely stunning. 💯👍

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Steve Jacobs

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12/12/2025 11:40 pm

Yep, great color choice !

Steve

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