Studebaker had already bought the Packard brand and by 1957, the Packard plant was leased to Curtiss-Wright, so giving the Packard one last shot, the Car was built at the Studebaker plant. This Packard Golden Hawk was made from the Studebaker Golden Hawk 400 using parts from the 53 Studebaker. As a cost saving way to offer new looks with basically the same car from '53 to the GT Hawk of the early '60s, they used interchangeable panels. 1952 was Studebaker's last profitable year and the company was just hanging on after that. So giving the Packard a different look meant replacing the high backed deck lid with the lower '53 panel and tacking on a simulated spare cover, Eliminating the Mercedes type upright grill, a '53 sloping hood replaced it blending into a fiberglass clip with the narrow intake spread side to side and a hood scoop added giving clearance for the Roots type supercharger added to their stock 289 V8 that bumped horsepower to a respectable 275 HP. Most of these came with the "TT" or "Twin Traction" limited slip differential. The interior was given luxurious treatment with all leather that included leather padding extending outside the window, The fully padded dash laid over a machine turned instrument panel with full gauges. It actually became quite a well performing luxury mid-sized car that was meant to compete with Ford's 'square birds'. Unfortunately the word leaked out of Sudebaker-Packards impending demise so only 548 were ever sold as buyers were concerned that there'd be servicing problems. Time has treated this Studebaker-Packard more kindly than initial reactions, so with the limited numbers surviving and vintage Studebaker parts being easily available, the market now is such that if you restored one today, you might even make back the money you put into it.
such an interesting history. Sits well in my Packard/Cadillac case. Great pics as always, thanks Rich
An acquired taste, maybe, but I like this one. Wish i had sprung for the red one also.
Great pics.
Great story and information Rich! I've always been fascinated with the Studebaker/Packard history. One can only wonder how it might have been had they been able to compete longer. I know at one time there was talk of both uniting with Hudson and Nash, and that too, is something to ponder. Could they have become serious contenders to the Big Three? I'd like to think there was that possibility.
George Schire
Oakdale, Minnesota
@whodeytink Mark I too passed on the red one and wish I hadn't
Never having seen one of these in the flesh, I used to wonder how the extension of the interior, onto the outside door tops, stood up to weather.
These are amazing cars to my eyes I've seen several over the years, most have been in museum quality condition. Years ago, I came across one for sale that was not, the car itself was in decent shape with some visible rust but those leather door pieces were in very sad condition. I'd say they'd have to be replaced. I imagine that these would need constant care and protection products to keep them in good shape. I'm guessing these were added for the look and time was never considered.
This model is fantastic and both the blue and red are favorites in my collection. Even better are the six different colors available in 1:43 that were recently issued by GLM. Given that so few of these exist in 1:1 form, it's great that they can live on in model form.
John Merritt
South Lyon, Michigan - USA