Notifications
Clear all
Forum 43
6
Posts
6
Users
25
Reactions
775
Views
Topic starter
02/02/2025 2:25 pm
The DeSoto brand was created by the Chrysler Corporation in 1928 with the 1st cars introduced to the buying public in 1929. Chrysler's DeSoto brand was the 2nd line of cars to carry the name. The 1st DeSoto was a subsidiary of the Zimmerman Manufacturing Company and had a lineup of two cars until 1915 when the parent company was bought by the Auburn Automobile Company.
In the Chrysler lineup, DeSoto occupied both the 2nd and 3rd place in the Chrysler hierarchy. With increased competition from other manufacturers and from other Chrysler brands as well, DeSoto's sales faltered. The 1958 recession severely damaged DeSoto's sales and that along with Chrysler's own mistreatment of the brand brought DeSoto to a close by 1961.
In 1/43 model form, the earliest model in my collection is from 1942. If there is anything made older than that, I've not seen them. However, my model collection is nicely represented from 1949 until 1961, DeSoto's end. As with many orphan brands, I have a big interest in these cars. I look forward to each and every one I can find.
I hope to feature one of my many DeSoto models every once in a while, in posts like this one. Thanks for looking.
1942 DeSoto Custom Fifth Avenue Club Coupe - Victory Models/LaFamilia/C.C.C. Models of France. A LE #01 of 60 in Monterey Blue & Carmel Blue.
John Merritt
South Lyon, Michigan - USA
02/02/2025 3:00 pm
I really like the subtle two-tone look. Nice pics John!
02/02/2025 3:31 pm
That's a beauty. Love the color, hidden headlights and toothy grille.
02/02/2025 4:50 pm
It is such a gorgeous automobile and replica and certainly would be a star in anyone's collection. Here is an advertisement for from back then. Anyone would be proud and delighted if mom came to pick them up from school in this DeSoto beauty !
02/02/2025 5:16 pm
02/02/2025 7:37 pm
I have always liked the one year only hidden head lights 42 DeSoto. I have the Victory coupe in tan/brown along with the maroon top up convertible. In addition I have the Brooklin sedan also in the tan/brown two tone and the Conquest convertible top down in Navy Blue.