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Topic starter
05/04/2020 11:44 am
Fords engine display kit for the new 54 Fords, I do remember these, Oldsmobile also had these,
photo no longer available
photo no longer available
Ford shipped every dealer in the US and Canada a "new V8 display kit" which consisted of 1 hood in primer with window, 1 engine dress-up kit (chromed valve covers, air cleaner, fan, at least), 1 lighting display kit (a light "bar" for each side of the window with colored bulbs like Christmas tree lights). Instructions were to paint the hood and install the engine dress-up kit and light display kit on a car in the showroom, preferably a sporty model (convertible coupe or hardtop).
The kit was shipped COD by REA Express as were all parts orders and car orders. The charges were just over $200. YES, $200 for a promotional deal plus you had to spend the labor dismantling and painting a brand new car!!
Small dealerships (one car showrooms) usually had a Fordor sedan in the showroom so they were not doing this promo but they had to purchase the kit anyway! These hoods were fairly common in the 60s-70s, most of the engine dressup kits were sold to customers or employees, the light kits were generally discarded.
05/04/2020 7:35 pm
What an odd feature to pay extra for. Each to their own I guess.