Mean snake

Good point! Mustangs as electric SUVs, just does not equate. 

@david-green 

I agree with you 100%.

Posted by: @david-green

Good point! Mustangs as electric SUVs, just does not equate. 

It doesn't equate with me either David but I wonder how sales are doing?

Posted by: @jack-dodds

Posted by: @david-green

Good point! Mustangs as electric SUVs, just does not equate. 

It doesn't equate with me either David but I wonder how sales are doing?

In a race, that Mach-E would CREAM  that Elanor look-a-like. 

YTD sales (trough 6-30-23) are down (at 14,040) compared to last year (at 17, 675) but this reflects supply issues rather than decreased demand. Projected year-end numbers are far better. 

Posted by: @david-green

Good point! Mustangs as electric SUVs, just does not equate. 

Maybe it's a case of...wait for it... poor execution !

I think it's not the SUV that's getting on all our nerves, but the badging. And I doubt sales have been improved any, by giving it somebody else's illustrious name.

Whew! "Tuff crowd!"  

I'm confident you guys realize that the MACH-E  was developed/marketed to appeal to "kids."   FoMoCo  could really care less if anyone older than, say, 45 hates it; although, the average M-E  buyer is around 49-50 (..go figure 🙄). 

Conversely, "the kids"   have little interest in the Mustang (or the "Fossil Mustang"  as some like to call it).  Baby Boomers  account for a large percentage of Mustang sales.

The name "Mach"  has some street-cred, of course, and Ford ran with it.

Look at it this way:

Remember when Hasbro shrunk G.I Joes  from 12" (1/6 scale) down to 3.75" (slightly smaller than 1/18 scale)?  Hasbro reinvented the toy, and it became hugely popular all over again. One day, the Mustang line-up will include SUVs, cars (both 2 & 4 door), and probably trucks.... and there won't be a gas gage among them. 😏 😏 

@chris Chris, of course you're right and society must move with the times and "the kids" are leading the way with their priorities.  So here's a suggested exercise to vent our badging frustrations: If we were the marketing guys at Ford, which illustrious name from history would we name our rather dumpy, very sensible and pragmatic new automobile after?  Galaxie?

@charles-rockett Only if their target audience was Baby Boomers.  There's zero brand equity in the word "Galaxie"   among those kids. 

(...but I get your point 😏) 

@chris I agree  but what might people suggest that would appeal to the market but also reflect the nature of the vehicle?  I could hardly ask without offering my feeble opener.

@charles-rockett That's easy........   "LTD"  😏 😏

👍

I like the Mach E. I think Ford was brilliant with the design, giving a large car a coupe-like look with that eye-fooling black roof. The days when SUVs were top-heavy barges are gone, particularly in electric form. They have become nimble handlers between sophisticated suspensions and a far lower center of gravity. Because of the full-torque-at-launch and incredible power of their drivetrains, they are silly-quick, embarrassing many high-performance cars and putting to shame the cream-of-the-crop muscle cars from back in the day. For all practical daily use, range anxiety is a thing of the past with most electrics having a range of 250-350 miles and even greater potential on the horizon.

To my sensibilities, Ford has given us the Mustang of SUVs just like Porsche gave us the Porsche of SUVs, Ferrari the Ferrari, etc. I don't mind the badge. It tells me this car is sportier than most other SUVs just like the original Mustang was sportier than other mid-size cars of its day (ahem...Falcon). Ford owns the nameplate, they can put it on whatever they like. We may not like it, but the Mach E is a Mustang. I suspect, as Chris does, that the coming generation will see the Mach E the same way we see the original Mustang.