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Topic starter
30/08/2023 12:34 pm
Here is a DeSoto print ad highlighting the sensational new 1956 car. Hmmm, I think they are trying to highlight a certain feature on the new automobile that will become even more prominent in the ensuing years !
30/08/2023 3:07 pm
It look quite different to car ad's I've seen from the '50s - really dynamic graphics, including the colours.
Steve Jacobs and David Green reacted
30/08/2023 11:26 pm
Hmm, you mean triple tailights as designed onto Chevy Impalas but in horizontal mode ?
Jack Dodds reacted
Topic starter
31/08/2023 3:55 am
Lol, that could work, too, but I actually meant the fins, which would grow and become more prominent on many cars in the ensuing years.
Steve Jacobs and Jack Dodds reacted
31/08/2023 4:18 am
I mean normally the artists render a realistic scene (albeit with exaggerations, you highlighted in your Buick post) and the scene - beach, country club &c. sells the cache that the car offers. Even the celebrated work of Art Fitzpatrick and Van Kaufner and studio-shot Cadillac advert's continued this style. Whereas your present De Soto advert uses actual graphics: blocks of colour, dynamic line to convey a message of futurism, speed and youthful energy. The first thing I see is the pink/yellow contrast, (almost opposite colours) and the spear. The lights, whilst central to the image, I feel are incidental.
The (in)famous Hitler poster for the 1932 Reichstag elections - with its upper case 'HiTLER' and lower case 'i' , with dot floating above the name, 'like a star' - is widely regarded as the forefather of this manner of graphics. I'll not post it here.
Topic starter
31/08/2023 3:59 pm
I have seen the stark Hitler poster but it was very successful and historical figures are historical figures. Visual impact (and what someone might call propaganda) can be very successful whether for automobiles, political figures ..... or breakfast cereal.
31/08/2023 11:15 pm
I have seen the stark Hitler poster but it was very successful and historical figures are historical figures. Visual impact (and what someone might call propaganda) can be very successful whether for automobiles, political figures ..... or breakfast cereal.
Wow, maybe that explains why I was always cuckoo for Cocoa Puffs....