(Pic) The 1957 Laur...
 
Notifications
Clear all

(Pic) The 1957 Laurentian

5 Posts
5 Users
19 Reactions
623 Views
(@Anonymous 197205242)
Joined: 5 years ago
Posts: 5402
Topic starter  

Here is an advertisement for the 1957 Canadian Pontiac known as the Laurentian. It seems only Pontiacs are allowed in this suburb and, in any case, the gentleman ought to be very careful driving into this curving driveway or he is liable to scrape the side of his car ! The gal is of no help as she is looking at the guy to see how he is going to screw things up and scratch the automobile on the brick walls.

In older days, artist's illustrations were often used as they could be controlled, colored, adjusted  and placed in any situation in the art department. Sometimes certain features were highlighted or exaggerated for more impact.

pontiac laurentian brochure 57v2

 



   
David Green, Steve Jacobs, Frank Reed and 2 people reacted
Quote
(@perrone1)
Admin
Joined: 5 years ago
Posts: 18206
 
Posted by: @mikedetorrice

Here is an advertisement for the 1957 Canadian Pontiac known as the Laurentian. It seems only Pontiacs are allowed in this suburb and, in any case, the gentleman ought to be very careful driving into this curving driveway or he is liable to scrape the side of his car ! The gal is of no help as she is looking at the guy to see how he is going to screw things up and scratch the automobile on the brick walls.

In older days, artist's illustrations were often used as they could be controlled, colored, adjusted  and placed in any situation in the art department. Sometimes certain features were highlighted or exaggerated for more impact.

pontiac laurentian brochure 57v2

 

Very cool car. I recall seeing 1 or 2 but only up north. I have no recollection of seeing any this far south.



   
ReplyQuote
John Kuvakas
(@jkuvakas)
Illustrious Member Admin
Joined: 5 years ago
Posts: 9539
 

Those Canadians...they have a different name for everything!


John Kuvakas
Warrenton, VA


   
Brian Cox, David Green, Steve Jacobs and 2 people reacted
ReplyQuote
(@chris)
Illustrious Member
Joined: 29 years ago
Posts: 10012
 
Posted by: @mikedetorrice

Sometimes certain features were highlighted or exaggerated for more impact.

"Sometimes?"   HA! All the time.... that was the sole purpose for illustrations vs. actual photos.  The Big-3  hired only the best graphic artists. They enhanced ever-so-subtlety most every line, curve & color.

In 1953-'54 Lincoln "shocked"  the industry when it issued full color brochures & advertising featuring ACTUAL photographs, no illustrations. 

As you know, collecting/selling "Big-3 art"  has been popular for many years. Your Laurentian ad is excellent!



   
David Green, Steve Jacobs, Tony Perrone and 1 people reacted
ReplyQuote
(@jack-dodds)
Illustrious Member
Joined: 5 years ago
Posts: 20740
 

Those artists were good at their job; they stretched this car into a wide track Pontiac before GM even made such a thing!



   
ReplyQuote
Share: