The Diecast Zone · Model Car Club Since 1994

Diecast Collector Forums

Eight forums, every scale, and thirty years of shop talk — new arrivals, restorations, reviews, and the finds you won’t see posted anywhere else, with the full archive back to 2002 restored and searchable. Free to Register.

8Forums
195,000+Topics
1,276,000+Posts
10,000+Members

Seems like the Pope...
 
Notifications
Clear all

Seems like the Pope just really likes the Ferrari Luce.

3 Posts
3 Users
7 Reactions
523 Views
 Joop
(@joop)
Illustrious Member
Joined: 6 years ago
Posts: 4042
Topic starter  

But the rest of the world does not.

Ferrari-stock-market-value has a downfall.

Not really into Ferrari, but this just shows how volatile stock-market-values are, right ?



   
Quote
GDH
 GDH
(@gdh)
Famed Member
Joined: 10 months ago
Posts: 1620
 

It was an enormous marketing mistake.  One doesn't take a well-established brand and flip it on its side.  What they should have done is create a separate company, just for this EV model, leaving their namesake brand as it was.  This was the mistake of someone who didn't understand the history of Ferrari and, from a marketing perspective, a major blunder.  Never pillage your primary market, to stretch your wings.  Open a subsidiary for experiments.  Marketing 101a.



   
ReplyQuote
(@100ford2003)
Illustrious Member
Joined: 6 years ago
Posts: 13128
 

 🙏 “Let the Pious Holy One eat Pizza”. 

Steve


This post was modified 5 months ago by Steve Jacobs

   
GDH and Tony Perrone reacted
ReplyQuote
Share: