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But the rest of the world does not.
Ferrari-stock-market-value has a downfall.
Not really into Ferrari, but this just shows how volatile stock-market-values are, right ?
It was an enormous marketing mistake. One doesn't take a well-established brand and flip it on its side. What they should have done is create a separate company, just for this EV model, leaving their namesake brand as it was. This was the mistake of someone who didn't understand the history of Ferrari and, from a marketing perspective, a major blunder. Never pillage your primary market, to stretch your wings. Open a subsidiary for experiments. Marketing 101a.
🙏 “Let the Pious Holy One eat Pizza”.
Steve