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what's in a name ?
 
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what's in a name ?

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 Joop
(@joop)
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Joined: 6 years ago
Posts: 1335
Topic starter  

Today I bought a really nice brochure of the class 6 or class 7 Chevrolet Bruin, depicted with a brown bear on the front page.

Why has Chevy called this truck Bruin ?

Any ideas ?

Bruin means brown in Dutch, but it can also mean brown bear.

But something tells me the Dutch market was clearly not what Chevy had in mind.

See picture from the internet.

s l1600


   
John Bono, Geoff Jowett, David Green and 1 people reacted
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(@whodeytink)
Illustrious Member
Joined: 6 years ago
Posts: 8358
 

Bruin is an old English word for a bear, derived from Dutch for "brown,".  Bears are very tough, strong animals which I think is what Chevy meant to convey. 


This post was modified 10 months ago by Mark Sweeney

   
Geoff Jowett, David Green, Tony Perrone and 1 people reacted
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 Joop
(@joop)
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Joined: 6 years ago
Posts: 1335
Topic starter  

@whodeytink thanks, Mark.



   
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