Chrysler debuted brand new "E" body cars for the 1970 model year, consisting of the Plymouth Barracuda and 'Cuda, and Dodge's first Pony Car entry: Challenger. Unfortunately, Dodge was so late to the party that the Challenger never amassed a big following. 83K were built in 1970, and the number fell to just under 30K the following year. A total of 188k Challengers were built during its five-year model run, and only 16.3K produced in its last year. The Challenger name was resurrected briefly in 1978 as a rebadged Mitsubishi Gallant Lambda and was imported thru the 1983 model year. The brand was mothballed for 25 years and in 2008 the third generation Challenger made its much-anticipated appearance, now in its 15th year.
FM 1970 Dodge Challenger R/T convertible Banana
FM 1970 Dodge Challenger R/T coupe Plum Crazy
ACME 1970 Dodge Challenger R/T Vanishing Point Alpine White
FM 1970 Dodge Challenger R/T convertible Panther Pink
FM 1970 Plymouth 'Cuda convertible Lemon Twist
FM 1970 Plymouth 'Cuda convertible Rally Red
FM 1970 Plymouth 'Cuda coupe Plum Crazy
1970 Plymouth 'Cuda Mod Top Ivy Green
FM 1970 Plymouth 'Cuda convertible Ice Blue
FM 1970 Plymouth 'Cuda Joe Mannix convertible custom
I always liked the Challenger more than the 'Cuda. The Ice Blue 'Cuda is really nice.
John Merritt
South Lyon, Michigan - USA
I agree with John as well. The Challenger was more pleasing to the eye.
I always preferred the Plymouth models. I liked the 'crisper' body styling along with the single headlights.
I agree with John and John as well. Although I like both the Cuda and Challenger very much today, I recall my initial reaction when these two first came out; the Challenger grill and tail lights made the Cuda look a bit like its poorer cousin. The main feature that disappointed me though was the spartan interior finish, which compared to GM and Ford, looked very plain. The steering column was especially unattractive. With all that said, they were both very exciting and fast cars and the younger crowd in particular loved them. At the time I was far more impressed with the Z-28 Camaro and the Pontiac TA; at least until the ugly bumpers arrived.
I agree with you about the interiors. They were very plain with one piece molded plastic door panels and spartan steering wheel. Here's pics of my friend's Challenger convertible deluxe interior. It's a little better than the standard interior but can't compete with Ford and Chevy.
From the day I first saw the 70 Challenger, I thought it was the best looking MOPAR I had ever seen and today I still feel the same way.