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07/03/2009 2:53 pm
Why Is It
That DM never keeps its' website updated. And this question has been asked before. Even FM's website is more updated and in some cases has the model on the site before it's been released. DM,on the other hand has models that ae already in the hands of collectors that aren't on their site. Is there some valid reason for this?
07/03/2009 4:01 pm
DM is too busy taking orders. FM has more time on their hands.
USAF 1958-62
07/03/2009 5:42 pm
A mystery, along with "Why do DM's best customers get no brochures?"
08/03/2009 12:16 am
They simply don't care! I've talked to them numerous times in the past.
I have suggested many times that they devote more time to keeping their website up to date as it is a great marketing/sales tool. Daily would be ideal. If not daily, then at least once a week at worse. Nope. They always agree and "will pass along my concerns" but nothing is ever done. And I'm going back 3 years at least. Case in point. The 1967 GTX is still not shown on their website. I guess they don't care that they're losing sales if new items are not posted in a timely manner. And yet other new items sometimes get posted right away. Unfortunately it just isn't a priority with them.
08/03/2009 11:57 am
The answers is...
DM...and the other MBI divisions are still focused on traditional direct mail. Just look at Postal Commemorative Society....starting in 1970 with a first day cover service...now almost 40 years later, the FDC service is still one of their larger programs (across the whole MBI)...while other companies have abanoded traditional products like that. DM brochure mailings are, for most part, identical to what one saw in 1985, 1995, or 2005. And they are very successful with a focus on direct mail. Many of their customers are long time buyers who are used to direct mail...and not so much with buying off the web. Part of what brought FM down originally was a lack of focus on direct mailings and the analysis that goes behind managing a direct mail business. The shift to retail stores, wholesale, and web didn't help.
I am very pleased with the presentation and info on the new FM website however...and the new attentional to the small details like custom packing for coin products rather than sticking it in whatever box is handy. Graphics are slick and features like the blog give the site a personal note. And soon they may have a new system and online order/account interface.
08/03/2009 1:10 pm
Michael do you work for FM ?
08/03/2009 2:27 pm
Now if only FM would transfer some of that attention to detail to their models.
08/03/2009 3:11 pm
Nope...
75% of my post was in regards to DM. In terms of FM I have been really pleased with their new efforts in non-diecast items. The few cars that I have purchased have been fine with the exception of the Hudson Eight...but I really do not purchase many diecast at all anymore...but love the car related collectibles like the hood ornaments.
08/03/2009 5:14 pm
I didn't think so...
You just seem to be a big supporter of FM. Dont worry I am not a FM headhunter. I have over 150 FM models. I think the more mints that produce these models the better...
08/03/2009 6:29 pm
I am indeed...
but my collecting interests span FM's history and mainly include traditional products. One can not find fault in FM's perfect products from the 70's.