First off, WELCOME to "COFFEE TALK". A NEW weekday talking topic while sipping your first cup of java for the day. Getting the ball rolling with the question, "WHO WON THE PRODUCTION WAR?" Was it CHEVROLET or FORD?
When I was growing up as a kid in the 50's and 60's my dad used to call them "Bread & Butter Cars". He told me that most average people bought a Chevy or a Ford. Being young, I don't recall that I understood at the time what, "most average people" meant, but one thing I did know was that I saw more Chevy's and Ford's on the streets and in our neighborhood than any other brands.
I learned later in life that not only did Chevy and Ford produce more cars than those other brands, I also figured out what my dad meant by "Bread & Butter Cars". They were cars that most people (the "average" people) could afford.
Another thing I learned as I got older was that Chevy and Ford always battled for the Number One spot in sales. Usually Chevy edged out Ford, who ultimately would be Number Two, so I determined by that simple fact, that Chevy and Ford must be the two best cars. I noticed that close behind in both the production and sales races, Plymouth seemed to occupy the Number Three spot. Not always, but most often.
With Chevy always touted as the "Heartbeat of America" and Henry Ford always boasting that there was, "A Ford for every Pocketbook", I deduced my dad was correct, "average people" bought a Chevy or a Ford.
What do you think?
As you ponder that question, pour another cup of coffee and enjoy your day!
George Schire
Oakdale, Minnesota
Simple answer, they were the cheapest and MOST people could barely afford them but, a cheap new car was perceived to better than a used car. They probably were the most advertised and had the largest dealer net work as well.
Published numbers aside, the number of used Chevys modified and kept on the road by teenagers in the early 60s suggest Chevy won that war depending on the time frame you choose.
availability, affordability, improving performance and the power of advertising certainly contributed.
great topic and idea for a morning coffee chat. 👍☕️
Frank Reed
Chesapeake, VA
Another thought too is that most popular or best seller does not mean the best product. Just look at the music charts or beer sales.
Top-selling breweries
1950
1 Schlitz
2 Anheuser-Busch
3 Ballantine
4 Pabst
5 Rheingold
6 Schaefer
7 Falstaff
8 Miller
9 Blatz
10 Pfeiffer
1960
1 Anhueser-Busch
2 Schlitz
3 Falstaff
4 Carling
5 Ballantine
6 Pabst
7 Hamm's
8 Schaefer
9 Rheingold
10 Miller
Frank Reed
Chesapeake, VA
George;
I hate to muddy the waters but what about sales of my beloved Pontiac?
@jack-dodds quite a few of us teenagers (myself included) had used Pontiacs in the later 60s and early 70s. I had a 68 tempest in 72 that my father had bought new. His 64 Tempest was the first “new” car he ever bought.
Frank Reed
Chesapeake, VA
I grew up a Ford guy to the core. There was nothing to compare. Ford was the best, the greatest, and certainly the most popular. It was only Ford for me...until the day I met that Pontiac! Then there was a Chevy...then another Pontiac...then a FIAT!...I've had so many cars, I can't remember all their names. "Hello, my name is John. I am a promiscuous, unfaithful, car tramp."
BTW, George, love the idea!

John Kuvakas
Warrenton, VA
George;
I hate to muddy the waters but what about sales of my beloved Pontiac?
Sad to say, but Canadian Pontiacs were glorified Chevys.
John Bono
North Jersey
@sizedoesmatter, "glorified chevy's", that's a good thing...right?
John Kuvakas
Warrenton, VA
@sizedoesmatter, "glorified chevy's", that's a good thing...right?
Sure, if you're into six-cylinder engines and undersized chassis.
John Bono
North Jersey
As a sports car guy who tried to avoid American 'heavy metal' most of my life, I'm intrigued by the attraction these vehicles have for most North Americans. I do admit to being persuaded to own quite a few but somehow always thought of them as temporary until something more interesting came along.
Going back to George's question about who won the Ford/Chevrolet production war, my family and friend purchases would suggest Ford up to about 1955 and Chevrolet generally thereafter, until both faded away as imports pushed them both into being shadows of their former selves.
I did really appreciate those wonderful large rear seats in my dating era of the 1950s and 1960s. Any American car worked well for that.
John Bono;
It is of course a matter of perspective. It is true that Canadian Pontiacs used Chevy chassis and engines for the most part but as I grew up in the midst of these cars I never considered that there was a different, larger Pontiac until I was around twelve. When I first looked at the American Pontiacs (let's not get into "Plodges" right now) I thought they were chunky and much like the Oldsmobile 98; to be honest I didn't like them much; especially the tail light area (post war thru 54) which was very different. As the years went by I came to appreciate both types of Pontiac and now love them both; although I definitely can understand why an American would think Canadian Ponchos are/were strange. The only truly negative thing I can say now against Canadian Pontiacs, at least during the "wide track Pontiac" era, is that.....thanks to a certain Forum member who pointed this out,..... the narrow Chevy track used on the wider Canadian Pontiacs starting in 1959 looks STRANGELY narrow.....there I admitted it. That Forum member has scarred me for life. Vive La Parisienne!
@jkuvakas THANKS JOHN! I like to share stuff and my experiences, what the heck, this will be a fun way to do it.
George Schire
Oakdale, Minnesota
Another thought too is that most popular or best seller does not mean the best product. Just look at the music charts or beer sales.
Top-selling breweries
1950
1 Schlitz
2 Anheuser-Busch
3 Ballantine
4 Pabst
5 Rheingold
6 Schaefer
7 Falstaff
8 Miller
9 Blatz
10 Pfeiffer1960
1 Anhueser-Busch
2 Schlitz
3 Falstaff
4 Carling
5 Ballantine
6 Pabst
7 Hamm's
8 Schaefer
9 Rheingold
10 Miller
Hey...where does Molson Canadian fit in here?
Molson what?
Just joking Jack.
Not only is Molson the oldest brewery in Canada, it’s also the oldest Brewery in North America. Founded in 1786, it’s still one of Canada’s most popular beers.
Budweiser seems to be the favourite beer in Canada despite not being ours.
The top eight Canadian beers are currently:
- Molson Canadian. Brewed by: Molson.
- La Fin du Monde. Brewed by: Unibroue.
- Red Racer IPA. Brewed by: Central City Brewing Company.
- Péché Mortel. Brewed by: Brasserie Dieu du Ciel.
- Maudite. Brewed by: Unibroue.
- Alexander Keith’s India Pale Ale.
- St-Ambroise Pumpkin Ale.
- Beau’s Lug-Tread Lagered Ale
