Go figure, to me the color on the Starfire IS STRIKING. A refreshing change from the usual maroon.
As mentioned before this red/black Chrysler is a '54 not a '52.
The imperial is more attractive IMO, but I pick the Cadillac which I believe is overall a better car quality wise.
I usually prefer the DeSoto over the Pontiac for '56, but that's not the case today. Maybe it's the color of the Pontiac that won me over.