More on the Jaguar concept

Personally, I don’t believe there was ANY “thinking” behind the concept…add to that, I believe they’re shooting themselves in the foot by switching to an all-electric platform & abandoning their fossil fuel patrons who’ve been buying Jaguars for a century…

@terryslekar I agree with you Terry. Recently the EV joint venture between VW and AUDI has caused VW to close a factory and possibly another based on the investment they made in EVs. Ford has also cut back their production of EVs that has put a major dent in their profits. I see why manufacturers feel they must be into EVs but to go all or nothing is a tremendous risk IMO.

The article seems to imply that Jauguar is not really targeting the traditionalists, who are not sustaining the current lineup. It makes some sense of the new design direction. 

I agree there's a problem with the EV situation. EV sales overall are up. However, too many manufacturers got too deeply into the market too quickly. While more EVs are being sold than ever before, there are way too many offerings, and the market for all of them just isn't there, nor is the infrastructure to support them. It seems all the regulatory mandates, along with the early commitments on behalf of the manufacturers, were over-the-top optimistic as to what the buying public was willing to accept. 

Still, battery technology continues to develop. Range anxiety, with most EVs now able to go +/-300 miles on a charge (which covers nearly 85% of all the driving we do on a daily basis), is fading rapidly. They're turning out to be excellent commuter cars. Maintenance is easier and cheaper. All the predictions of immolation, cars dead on the side of the road, people freezing to death in the wintertime, and incredibly expensive batteries needed for cars with less than 100,000 miles on them have not materialized. Apart from some sensationalized online stories, when have we personally seen those stranded cars, freezing people, and burning buildings due to an EV being parked nearby? Instead, we're finding that the batteries frequently will outlast an ICE engine before needing replacement. We're not seeing EVs burned to cinders on dealer lots or in our neighbors' driveways. The batteries seem to get folks through the blizzards, and we're not seeing anyone walking down the roadside with an extension cord in their hand. 

I will, quite probably, never buy an electric car. I want the visceral engagement they cannot offer. But, there are a lot of folks younger than us who will drive them on a regular basis and will eventually be the primary market for them. Those are the folks Jaguar is after. 

As noted last week: This is literally Jaguar's last chance; they're pulling out all the stops. Conventionality is dead; they desperately need a NEW customer base or make no mistake, Jaguar will go the way of Clipper, DeSoto, Oldsmobile, Plymouth, Pontiac, Hudson, Mercury, Packard, Imperial....   well, you get the idea.  😯