Maybe I should apologise for giving any more Forum space to that awful Jaguar Type 00 concept. I know it is a lost cause (as is Jaguar, as far as I'm concerned). But just in the interests of experiment I though I would try and adjust some of the ugliest details to my own taste.
Get rid of that heavy, old-fashioned 1930s-inspired fastback. Make the side windows a touch less shallow towards the rear, and give a bit more emphasis to the front pillars to remove the odd visual impression that the roof is "cantilevered" with no support at the front. Lengthen the nose for better front/rear balance. And get the Jaguar logo back where it belongs.
Yeah, OK, so it's still awful. I just wanted to have a go at it.
Graeme.M. Ogg
London U.K.
Wow, huge difference Graeme! I admire your styling skills!
A step in the right direction, but it’s pretty hard to take the “butt-ugly” out of “butt-ugly”…on another note, Audi is creating an awkwardly similar design…God help us!
Zeeky Banutski
The People’s Republic of Maryland
It's a marked improvement. What happened to 'lithe' in industrial design? Everything from kettles and baby buggies to Jaguars and Rolls Royce seem to be busting-out all over (save for digital appliances; going in the opposite direction). A Jaguar is supposed to be lithe and fast - the clue is in the name.
The designers of the gorgeous XK 120-40-50, MK. II and E-Type Jaguars must be spinning in their graves.
Much improved Geoff. I can’t imagine what the current Jaguar management team are thinking. Will the company even exist a few years from now?
@david-green I keep telling you not to call me Geoff. It's SHIRLEY.
Graeme.M. Ogg
London U.K.
The designers of the gorgeous XK 120-40-50, MK. II and E-Type Jaguars must be spinning in their graves.
Spinning AND most likely leaking fluids concurrently.
I might do better with Shirley. I must share a section between Graeme and Geoff in my brain, this happens so often. I wonder who Geoff is. Sorry about that.
I'm on the other side of the fence, folks. Jaguar is on the ropes. They don't need another retro design. They need something to upset the apple cart, a totally polarizing design language that may appeal to a newer, younger audience. They've taken a bold step. I agree the lines do not scream "Jaguar!" the way we would like them to. But think about this: before it was introduced, nearly everyone who saw the proposed design of this car disparaged its awkward stance and squared-off non-traditional lines. It is now the best-selling car in the lineup. It sold in historic numbers after being introduced.
John Kuvakas
Warrenton, VA
@jkuvakas You raise very valid points, John, but perhaps more pertinent than the newer buyers being "younger", is the fact that for the most part, they're not European and have no natural affinity with European culture. It's not a racial comment; simply a recognition of where the money is these days.
@charles-rockett, how right you are! Many buyers of ultra-luxurious vehicles these days are not just the expected royalty from the Middle East but younger music artists, Indian tech moguls, Chinese CEOs, and folks who are not looking for staid designs but ones that make a statement. Either way, this seems to be yet another make-or-break moment for a major British player in the automobile industry.
John Kuvakas
Warrenton, VA




