Of all the car magazine ads hanging on my wall, for some reason the least represented American car is the '57 Cadillac. Though I'm not as fond of its styling as I was of the '56, I like the '57 way better than the '58. The new Eldorado Seville with it's unique rear "shark like" bumper is really a favorite of mine today.
Some FUN FACTS about the 1957 CADILLAC
For 1957 all Cadillac's were completely new from front to rear. GM introduced a revolutionary new frame design that provided greater structural rigidity and resistance to twisting forces. It also allowed lowering the car without sacrificing space.
Even more important for '57 was Cadillac's fabulous ELDORADO BROUGHAM, a limited production model which sold for a whopping $13,500. A total of 400 were built for the year. The ELDORAD COUPE and BIARRITZ CONVERTIBLE were also in production. The roof on the BROUGHAM featured brushed stainless steel. It was also the first GM car to offer quadruple headlights. Every option available was on the car but not classed as an accessory.
Overall Cadillac offered twelve models for the model year. Their calendar year production was 153,236 cars and for the model year they sold 146,841 cars.
The ELDORADO SEVILLE which had the tail fins set inboard and carried a three-section built-in bumper was a "like it or don't like it" look for potential buyers. It seemed to gain more favor in later years. The ELDORADO COUPE sold for $7286 and only 2,100 were built for the year.
The '57 CADILLAC FLEETWOOD SIXTY-SPECIAL appeared for the first time with Hardtop styling. The SEDAN offered an additional five inches of rear deck and a large stainless steel shield in the rear quarter panel. It weighed 4,755 pounds and could be had for $5,614. A total of 24,000 left the assembly line.
George Schire
Oakdale, Minnesota
Now you're talking, the 54-56 Cadillac design was beginning to look "long in the tooth" even with yearly changes. I like to see them, but I really appreciate the change in the '57 style, that and the 58 are the best of the decade.
John Merritt
South Lyon, Michigan - USA
...and three of those dealers are still in LA.
...and three of those dealers are still in LA.
Here are some of the Cadillac dealerships mentioned in the brochure. I know of two of the three that or still around, what's the third?
Moran Cadillac moved to Torrance years ago and is now Penske Cadillac. This dealership was used in the 1974 movie Gone in Sixty Seconds where a police car took out the front line of used Cadillacs
Casa De Cadillac is in the San Fernando Valley and is one of the coolest looking dealerships around
Bob Spreen Cadillac moved to Downey in the mid sixties and closed in 2009. Very classy atomic dealership
Hillcrest Motors of Beverly Hills closed in the 80's
Thanks Pete for sharing the history lesson. I love learning the history of the dealerships that have been around for a long time.
The '57 Cadillac is a gorgeous car, love the '56 too.
John Bono
North Jersey








