What if...

There's been several concept designs for a Caddy pickup on the Cadillac Society pages. All, like this one - gorgeous!

I think it would find a niche in the market.  Very attractive design.

It's difficult for me to look at pics like this without wanting to burst into a lengthy diatribe about the global automotive landscape and GM's ever-dwindling role. 

I'll say ONLY this, then shut my big, fat mouth:

There's no doubt such a Cadillac truck would sell, generating nice "niche"  profits. But once again, GM would put short-term gains ahead on long-term goals. With Chinese bands such as BYD nipping at everyone's heels (sooner or later, BYD will be in America - like it or not ) most OEMs need to "WAKE UP"  and soon! 

BYD is manufacturing well-built quality cars (ICE, PHEV, EV ) with Rolls-Royce features  at Toyota Corolla prices.  Within a few years BYD (Build Your Dreams ) with be 4th or even 3rd in GLOBAL production.

How soon before GM, Ford, and even Stellantis are knocked out of the top ten?    As recently as 2008, GM was number one in the world.... but 6-figure pickup trucks, like this Cadillac concept-proposal, did NOT keep them there.

I'm done, Chris out! 

@chris I hear you. And ideas such as not offering America the second-generation XT5 but building and selling it 'strictly' for the Chinese market is nuts.

Personally, I don’t see the point…a Cadillac truck would be nothing more than an overpriced GMC truck, which is already an overpriced Chevy truck…& what about a Buick truck? They’d be the only line without a truck…just sayin’…

@terryslekar 

Good points Terry. Wasn't the purpose of the GMC pickup so that Pontiac, Olds, Buick and Cadillac dealerships could have a small truck on their lots to sell their car customers? Then GMC became its own entity I guess. 

And what happened to the short-lived Lincoln pickup? As you point out - it was the overpriced Ford F-150.

A harsh reality is that the Chinese car market already significantly outsells our market, not by just a little bit. In 2023, China sold 30,093,698 vehicles, which was a 28% increase from 2022. This made China the world's top car sales country, outselling the United States by nearly 15 million units 

I have no interest.

I hate to be a bore but this is the malaise "The West" has got itself into: discarding Keynesianism for what they call in the U.K. "tricle-down economics": what was referred to in the past as feudalism. The only people who matter are the super-rich, who half-heartedly try to emulate the hoi-polloi by driving gas-guzzling Cadillac pickups whilst the actual hoi-polloi drive Chinese EVs! (Simplified, I know, but you get the drift).