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15/03/2012 4:40 am
PICS 1:1 - Thursday 1948 Oldsmobile 98 Convertible
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15/03/2012 4:46 am
Love it... cupholders and all!
15/03/2012 4:57 am
Beautiful car. I am surprised Olds had a new body styly in 48 but Buick still had the pre-war 42 body style.
15/03/2012 5:06 am
Ordinarily i wouldn't get too excited about a straight 8 Olds - but with that V-8 - WOW!
15/03/2012 5:07 am
Gorgeous restomod. Two homers today, Larry. Now, is this a Fiesta, uh no, a Starfire? Oh, it's a convertible - LOL.
15/03/2012 5:09 am
Only the 98 was new. The 66 and 76 carried over with the old body style.
15/03/2012 6:20 am
Doug, Harlow Curtice "yanked" the planned '48 Buick Super and Roadmaster before production, because he was not satisfied with the frontal styling of the new design. He sent the stylists back to work to develop a more Buick-like face for the new style GM senior body.
So, 1948 (and 1949) resulted in some unusual styling anomalies for Buick and GM.
The fact is that the '42 - '48 Buick style still looked relatively modern in 1948 and continued to sell extremely well. Olds 98, despite having the new body style along with Cadillac, still fell short of the old-style Buick in terms of sales volume. 1948 Olds 98 production totaled 65,235 units, compared to 1948 Buick Super production of 112,481 and Roadmaster production of 81,139.
Curtice was guiding Buick's fortunes with a careful eye, and, as it turned out, the new design was a great success when it finally appeared for '49. Ned Nickles' new "cruiser-line ventiports" (portholes) became a Buick styling icon, soon to be joined by the first Roadmaster Riviera hardtops and sweepspear side trim on the Riviera and Roadmaster convertible.
Perhaps related to Buick's decision to hold back introduction of the new, senior body for another year, Buick continued the rarely-seen Special during the '49 model year with the pre-war styling. The Special series would then go on to introduce the new 1950 design. The Special was not alone in soldiering on with a pre-war body design through 1949; Cadillac's Fleetwood Seventy-Five also maintained the pre-war style for the 1949 model year.
15/03/2012 6:33 am
Gorgeous!
15/03/2012 7:06 am
Better then new! nice
15/03/2012 8:07 am
Wow, lots of info there. I know a great grandson of David Dunbar Buick, and even he doesn't know all that!!
15/03/2012 8:10 am
Is he a car enthusiast? That makes a big difference!
15/03/2012 8:18 am
I'm in love.
John Bono
North Jersey
15/03/2012 9:02 am
Always loved that yellow and maroon color combo, very rich
15/03/2012 10:42 am
No, he's just a Buick by name and drives a Lexus, the Japanese Buick.
15/03/2012 11:50 am
Is he a fan of porcelain finished cast iron bathtubs, perhaps? 😉