From Jack Dodds...

My guess is a '56 Mercury 4drht.....although a Forum member noted that the front seat and door panels are for a 2dr.  Could just be a prototype mock up though.....or not.

IF it is that Merc then I vote for these colors (below) as one of the 2 choices Sergio usually provides us.  Something a bit different!

Persimmon and London Grey Poly.

I judged a 1956 Mercury four door hardtop at a show in Monroe, La several years ago. The car had factory A/C and is the only one I have seen in person.

Posted by: @bob-jackman

I judged a 1956 Mercury four door hardtop at a show in Monroe, La several years ago. The car had factory A/C and is the only one I have seen in person.

Back in the day (1964) my girlfriend's parents drove a '56 Mercury Monarch Richelieu 4drht. exactly like this one; it was a really nice car.  Monarch is a Canadian offering as most Forumites know.  Note the grille & trim differences compared to the orange/white Mercury pic.

In any configuration, this one will be great ! It's a really good-looking car and Goldvarg will undoubtedly do a superb job. In 1/18, the SunStar 1956 Mercury looks fantastic, so this would also be treat in 1/43.

Imagine Sergio's '56 convertible with a roof. This is No. 002 from 2017.

@mg-harv The 2Dr. HT version of this model is one I expected to see from Goldvarg for some time as IMHO it would be a sales success.  Although I am, for this reason, surprised to see what appears to be a 4Dr. HT suggested by Sergio, if it turns out to be just that then I look forward to buying it.

@mg-harv I have the Madison hardtop in Persimmon and white along with their convertible in black/ white top down. I also have the Goldvarg white metal model in Turquoise and white. The four door hardtop Phaeton would be a welcome addition for me.