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Topic starter
26/09/2023 2:11 pm
Long before Studebaker was a client of my Dad's, the automaker from South Bend, IN, came out with this big coupe in brilliant yellow as shown in this advertisement.
Well, that does it for me ! I'm getting the new '37 Studebaker ! Look at all the features this baby has ! That price is a little steep, but I will scrape together the cash to get it. The "Dictator" sedan has "hill-holder" and many other selling points, like a "de-froster", a Fram oil filter, and a one-piece hood that lifts up to open ...... wow !
Ummm, I think Adolf and Benito might agree that the 1937 "Dictator" model line name may have to change and perhaps that picture of it climbing up a nearly vertical grade is slightly exaggerated, but other than that, it certainly is the automobile for me !
Topic starter
26/09/2023 5:04 pm
Can't beat the price!
It certainly seems an odd name for 1937.
Still, for 1937 it didn't have the connotations it did a couple of years later and today. I believe it was an established Studebaker name and it was representing "dictating" the road and driving a car under your command.
Charles Rockett and John Kuvakas reacted
26/09/2023 5:13 pm
@mikedetorrice, yes! taht and a car that would dictate the standard for its class. All the baggage around the name came a few years later.
John Kuvakas
Warrenton, VA
Charles Rockett reacted
Topic starter
26/09/2023 5:29 pm
yes! taht and a car that would dictate the standard for its class. All the baggage around the name came a few years later.
Those are good points, John. We all tend to look at things from our present perspective, when in the past, some things were taken from their current (innocent) view. History was yet to happen and just look at the words that have a considerably different meaning or connotation than they did before.
Charles Rockett reacted
26/09/2023 6:52 pm
Can't beat the price!
It certainly seems an odd name for 1937.
Still, for 1937 it didn't have the connotations it did a couple of years later and today. I believe it was an established Studebaker name and it was representing "dictating" the road and driving a car under your command.
Shows how even our understanding of everyday language can be affected by events.
John Kuvakas reacted