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One word that proves you wrong. Corvette.
The mid-engine 2020 Corvette was advertised and promoted and is the ultimate 60k super car.
A poor choice that I hope Buick will regret.
I've driven Buicks for the past 44 years and now I will have to look elsewhere to buy a sedan.
But...if they called it a station wagon instead of an SUV, no one would buy it.
Silly I know, but that's our car world today.
Thats an interesting comment Duncan. I would be curious to know how Honda, Totoya, Nissan and Mazda car sales are faring against their SUV sales in recent years. I suspect the trend is SOMEWHAT the same. I do agree though that the Japanese small "commuter cars" are still popular for their reliability and resale value.
Corvette is of course awesome but I think he is speaking about family cars in general.
Overall, mid-size sedans are down almost 20%.
That's a huge drop in a market segment that has been shrinking for over ten years. It's not the quality of the product that is the problem, it's the lack of demand. Every carmaker is shifting to more and more SUVs and CUVs. The other problem is that this segment is extremely price-competitive making it harder and harder to make a profit. If there was a demand, you can be sure the manufacturers would be rushing to make a competitive offering. That's exactly what happened to the SUV/CUV market.
John Kuvakas
Warrenton, VA
John, is this just American cars or all brands combined?
It's all brands combined
Some brands fared better than others but all midsize sales have been declining for the last ten years. In a segment where the top sellers were all well over 400,000 units, even the best are now much closer to 300,000. and profit margins on those are slim.
Look at Car & Driver's summary for the top 25 best sellers last year. Trucks and SUVs are booming while midsize cars continue to slide even as most manufacturers are offering the best midsize cars they've ever made.
Bottom line, the makers will focus on what makes them the most money. Cars are no longer profitable. Truck and SUVs are highly profitable and they can sell more of them.
John Kuvakas
Warrenton, VA