Notifications
Clear all
Model-Related Handicrafts
15
Posts
7
Users
45
Reactions
913
Views
Topic starter
09/04/2025 2:54 pm
For some years Dodge was a client of my Dad's and this full-line catalog was in his files. For 1957, Chrysler Corp cars were reported to have some quality/build issues and in late 1957 and into 1958, the U.S. had an economic recession that hurt cars like the 1958 Edsel, but automobiles from 1957-1958 are beautiful cars and the brochures and photographs of these gorgeous and be-finned vehicles really show them off.
09/04/2025 3:02 pm
That is so totally cool Mike. I know you must cherish the car connection with your dad and it is a joyous thing to partake of these treasures here. Thanks so much!
I started collecting sales brochures in the late fifties. By the 80's the habit waned a little and I sold the entire collection - D'OH! These pics are great!
09/04/2025 5:27 pm
....as someone who owned a 1957 Dodge for 10 years, I can tell you. The car was cool and so are all the brochures & dealer novelties - matches, yardsticks, etc.. - that I still have.
09/04/2025 9:37 pm
I sure hope your Dodge survived Chris....not many 4drhts around.
I sold it to a "Christine" collector about 8 years ago. Trust me, he wanted it. It was a rock solid '57 built in CA and shipped to Hawaii; it was true heater-delete car - not even a window defrost set-up. I drove it often, people love it.
This post was modified 12 months ago by Christopher Moroni
10/04/2025 8:16 am
I started collecting sales brochures in the forties and fifties. When I returned from the Navy, they were all gone. Turns out my mother was diagnosed with MS and she could no longer climb stairs so they sold that house and built one that was on a slab. Without a basement they had less room which meant lots of things had to go. I bought my first new car in 1966 and ever since I have saved the brochures of every new vehicle I've bought.
10/04/2025 8:34 am
Thanks for that story Bob.I started collecting sales brochures in the forties and fifties. When I returned from the Navy, they were all gone. Turns out my mother was diagnosed with MS and she could no longer climb stairs so they sold that house and built one that was on a slab. Without a basement they had less room which meant lots of things had to go. I bought my first new car in 1966 and ever since I have saved the brochures of every new vehicle I've bought.
I miss those brochures. Today the companies issue them in PDF form. Harder to collect those.
Jack Dodds and Christopher Moroni reacted
10/04/2025 9:02 am
When my older brother got his license we used to go around to the car dealerships and look at new cars. We would pick up the brochures and I would study them when I got home. I had a large collection of them as well, but ended up throwing them all away when I was done reading through them. It is a shame, because today when you go into a dealership, they mostly do not have the take home brochures any more.
10/04/2025 11:26 am
Today the companies issue them in PDF form. Harder to collect those.
today when you go into a dealership, they mostly do not have the take home brochures
Not only are new-car brochures an antiquated means of promotion & info, so are (as you guys know ) new car owner manuals. New vehicles may (or may not ) include a thin reference guide - to really understand your recent purchased one needs to reference an OEM created PDF, website or YouTube. 😔 😑
This post was modified 12 months ago by Christopher Moroni
Tony Perrone and Jack Dodds reacted
10/04/2025 12:11 pm
@chris An OEM via a PDF? OMG my head hurts already!
Tony Perrone and Christopher Moroni reacted
23/04/2025 11:33 pm
Mom and the car she loved the most, her two tone green 1957 Dodge. Photo taken in 1957. First car that made a lasting impression on me at 7 years old when dad,mom and me went to Van Ness Ave. in San Francisco to pick it off the showroom floor.
Topic starter
23/04/2025 11:37 pm
Nice ! That's a gorgeous 1957 Dodge automobile.
Tony Perrone and Christopher Moroni reacted
24/04/2025 5:54 am
Mom and the car she loved the most, her two tone green 1957 Dodge.
- Awesome, well staged photograph (and great memory ) Curtis; your mother was not only stylish, but she had fine taste! You vintage photo reveals one of Dodge's late 1950's dirty little secrets that detail-obsessed-peabrains, such as myself, become anxious about ..... that is, the color of Dodge rims.
You'll notice your mother's car wears the correct-factory-painted white rims (although the inner part was gray ). Upon request, dealers would paint rims (for a fee ) to color-match body colors or owners/collectors would do it themselves.....like I did.
Tony Perrone reacted