1960/61 Monarch
Jack, thanks for the great information and pictures that I had never known/seen before. These two really "WOW"ed me!
Barry Levittan
Long Island, NY
Retired in Dunedin, Florida.
Mercury pickup truck history:
In 1946, Ford of Canada split its Ford and Lincoln/Mercury divisions into separate sales networks. Alongside the creation of the Monarch and Meteor sub-brands, Ford of Canada introduced trucks to the Mercury division. At the time, few rural communities offered both the Ford and Lincoln-Mercury dealership networks, miniminizing model overlap and allowing for greater coverage for potential truck buyers. To differentiate Ford and Mercury trucks, Mercury added a brand-specific grille and slightly different exterior and interior trim.
Mercury pickup truck examples: 1946/47, '48, '51, '53, '55, '56,'57, '58, '59,' '62, '63, '66, '68































