Looking at them, I can’t believe how much better the Plymouth looks compared to the others. So for me, Plymouth, Imperial, Chrysler, DeSoto and way last, Dodge.
This was the ugliest Chrysler Corporation year for me. Only the Chrysler New Yorker had any appeal. I choose it here but would not want any of the other designs.
1) PLYMOUTH 2) DODGE 3) CHRYSLER 4) IMPERIAL 5) DESOTO
Have to say that with as bad as that DeSoto looks, had they not already intended to eliminate the brand, this awful styling would have done it anyway. It looks like Chrysler took pieces they had left over and just put them on the DeSoto.
As for my #1, the Plymouth, I like it for the grill in 1961 and it's continued to be a favorite still today. I will admit that I always thought that Plymouth actually forgot to put taillights on the '61 and then upon realizing it at the end of the assembly line, they grabbed a couple flashlights and tacked hem on each fender, but over time, I've come to like them.
I really like the "reverse fin" taillight arrangement on the Dodge and the Chrysler's fins are still the draw for me. The Imperial appears just a tad better than the DeSoto.