Today is Sunday! I was reading the Sunday newspaper many Sunday's and a couple of decades ago and the Ad below appeared in the paper supplement "Parade" magazine. For sure it was a WOW! moment and the best part of that Sunday's newspaper reading. I remember that my only disappointment was that I had to wait until Monday to call and place my order. It was a long Sunday.
This model (on paper) had it all. It was a Buick, it was a Convertible, and it was Yellow...well, I thought of it as Yellow (my favorite color on just about anything including cars), and the Maroon interior certainly seemed to accent the model perfectly.
First thing Monday morning, the call to FRANKLIN MINT was placed as well as my order for this car that I'd been dreaming about for the previous 24 hours.
FRANKLIN MINT 1:24 scale diecast 1949 BUICK ROADMASTER CONVERTIBLE!
This model was feeding my memory bank with flashback visions of my uncle Ernie who was a Buick man for as long as I could remember, and he owned one very similar to this model. At least I know it was the same color. With the model ordered, now the wait was on for it to magically appear on my front doorstep. Amazing that something so simple as a little model car can seem to make each day better while anticipating it finally coming.
I've thought many times over the years while waiting for a car to arrive, that the wait might actually be more fun than the model itself. I mean once the box has been opened the beauty of the car is in my hands, I'm already dreaming of "the next" car that will come along.
By later standards in the advancement of these models, this '49 Buick has a lot less in the way of features that later models provided, but it is a beautiful car that has remained beautiful. To my excitement Franklin Mint would later release a couple repaints of this classic beast, I felt the same excitement and anticipation for each of them that I did for this one.
Franklin Mint seemed to often be hit or miss with attaining perfection in their diecasts, but there was no mistake about this Roadmaster, it was a HIT! I don't ever recall there being an actual brochure for this model, at least not that I received, but this "Parade" magazine Ad serves the purpose of being one and I've saved it.
If you have this model, you know it's great. If you don't have it, you need to seek it out and add it to your collection. And if you're a Buick lover, then this one is "Must Have".
George Schire
Oakdale, Minnesota
George, thank you for this fine post. We may prefer different scales, but your attitude needs to be spread throughout this site. And, at least for me, the excitement continues. May you have many more years of happy collecting.
David H
@d-m-holcombe, thank you for the nice compliment. With each of my posts, I try to put a little story in to it and also a little of myself in them. It's my hope that most everyone enjoys them.
George Schire
Oakdale, Minnesota
FRANKLIN MINT 1:24 scale diecast 1948 BUICK ROADMASTER CONVERTIBLE!
George, I absolutely share your enthusiasm over the '49 Buick, today's "Rain Man" as well as all of FM's other versions, and of course the 1:1. Truly one of the all-time great automotive designs; a rolling, sculptured work of art!
P S. You may want to correct your post. It's a 1949, not 1948.
Barry Levittan
Long Island, NY
@moe-parr, Thank you, it's been corrected. It was a typo! And the typo was the very reason that pencils had erasers and "White Out" was created. Luckily in our world today, just a simple "Edit" can be done.
George Schire
Oakdale, Minnesota
George Schire
Oakdale, Minnesota
Great post George. I have the maroon "repaint", but the original yellow "Rain Man" version looks good too. Sorry I didn't pull the trigger on the Hardtop Riviera.
John Bono
North Jersey
@sizedoesmatter, there's always time to correct your error in judgement on passing on those cars.
I picked up the Maroon version from a fellow member here on the Forum.
George Schire
Oakdale, Minnesota

